Featured Work

Into Saigon Market

MULTI-CHANNEL CAMPAIGN, GRADUATION PROJECT

'Into Saigon Market' is a multi-channel campaign that promotes tourism in lesser-known markets in Saigon. By integrating gamification mechanism and emerging technology throughout the touchpoints, the campaign creates an authentic and captivating experience for tourists.

This project has been recognised with a Gold Award at WBDS Student Design Awards 2024/25↗ and a Bronze Award at Young Ones Student Awards 2025↗.

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