https://dungvngo.cargo.site Dung Ngo's Folio Mon, 09 Jun 2025 13:50:09 +0000 https://dungvngo.cargo.site en https://dungvngo.cargo.site/Main Fri, 29 Sep 2023 05:32:54 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Main HELLO THERE, Dung Ngo is a Saigon-based Multidisciplinary Designer My CV ︎︎︎ About Me&nbsp;︎︎︎ Fueled by pop culture, design thinking, and extensive research, Dung is into crafting sophisticated concepts with an eye for detail and an experimental mindset. His motto is to realise visual solutions that strike a balance between artistic and commercial goals. https://dungvngo.cargo.site/Featured-Work Fri, 29 Sep 2023 05:32:54 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Featured-Work Featured Work &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Into Saigon Market MULTI-CHANNEL CAMPAIGN, GRADUATION PROJECT 'Into Saigon Market'&nbsp; is a multi-channel campaign that promotes tourism in lesser-known markets in Saigon. By integrating gamification mechanism and emerging technology throughout the touchpoints, the campaign creates an authentic and captivating experience for tourists. This project has been recognised with a Gold Award at WBDS Student Design Awards 2024/25↗ and a&nbsp;Bronze Award at Young Ones Student Awards 2025↗. Learn more ︎︎︎ https://dungvngo.cargo.site/All-Project-Headers Fri, 29 Sep 2023 20:52:33 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/All-Project-Headers All Projects &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://dungvngo.cargo.site/Into-Saigon-Market Fri, 29 Sep 2023 05:32:55 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Into-Saigon-Market &nbsp; Year2023 Creative TeamDung Ngo, Nhi Bui SupervisorSweii Chong SupportTinh Truong, Bam Tran Scope of WorkVisual Identity, 3D Concept, Interactive, AnimationAccolades <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/a085b6b7cfaf8f28253c251d49c2eee66ef2f89a9a5f7f90bef79da1c516d828/01_Hinh-anh-Cup-Giai-Thuong.png" data-mid="235012013" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/400/i/a085b6b7cfaf8f28253c251d49c2eee66ef2f89a9a5f7f90bef79da1c516d828/01_Hinh-anh-Cup-Giai-Thuong.png" /> <img width="2804" height="3506" width_o="2804" height_o="3506" data-src="https://freight.cargo.site/t/original/i/2aeb2a470425274f3ae0074fb3c05d02424ea466339e27cbeb6e6a9318b06314/PNG-world-brand-design-society-trophy-gold-mark-front.png" data-mid="235016877" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2aeb2a470425274f3ae0074fb3c05d02424ea466339e27cbeb6e6a9318b06314/PNG-world-brand-design-society-trophy-gold-mark-front.png" /> Into Saigon Market Local traditional markets have been part and parcel of Vietnamese culture. While facing downsizing and disbandment, the Saigon traditional markets retain their role as gateways into the deeper layers of local culture. In this context, 'Into Saigon Market' emerges as a multi-channel campaign that promotes tourism in lesser-known local markets. By integrating gamification mechanism and emerging technology throughout the touchpoints, the campaign creates an authentic and captivating experience for tourists. By transforming lesser-known Saigon markets into tourist-driven attractions, the campaign supports the sustainable development and positioning them as invaluable cultural assets. This project has been recognised with a Gold Award at WBDS Student Design Awards 2024/25↗ and a Bronze Award at Young Ones Student Awards 2025↗. Full case study on Behance↗. Promotional Video &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Examine The Situation &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This project emerges from our interests in cultural loss and social paradox. As the city goes through major developments, many local traditional markets are being disbanded, others moved and downsized.After the pandemic, although socio-economic activities have returned, the trading situation in many markets such as Ba Chieu, Ben Thanh, An Dong... is still sluggish. Many small businesses continue to hang signs to transfer and rent stalls. This signaled the decline of the traditional market model. Solution &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The heart of the project is driven by the research question: "How can a design project help preserve and promote cultural identity of traditional markets in Saigon?" In the intersection of sustainability, cultural identity, and tourism, “Into Saigon Market” emerges as a multi-channel campaign that transforms the lesser-known Saigon markets into tourist-driven attractions. Dynamic Branding &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The logo is a playful combination of letter forms of sans serif and script typeface.&nbsp;By visually connecting the dots and resembling a trail, the logo effectively communicates the essence of the campaign, capturing the idea of transitioning from one market to another as part of the overall experience. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/14d504386fa722e96a9bccd49e7d8e7f8895ea1725f31f1854abe6d5d4a5e5ca/6acad9184310289.6553a58665b82.gif" data-mid="235032527" border="0" src="https://freight.cargo.site/w/1000/i/14d504386fa722e96a9bccd49e7d8e7f8895ea1725f31f1854abe6d5d4a5e5ca/6acad9184310289.6553a58665b82.gif" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6fdeeb2cb4ee57a2c03537bb60319a3b5d8d80b011dd3b15de286046a26a1a04/2.3.-Color.png" data-mid="235032656" border="0" src="https://freight.cargo.site/w/1000/i/6fdeeb2cb4ee57a2c03537bb60319a3b5d8d80b011dd3b15de286046a26a1a04/2.3.-Color.png" /> 3D Assets &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; One of the key ideas of the project is to introduce curated route with different themes into Saigon local markets. For the span of this course, we work with 3 themes which represent Saigon culture significantly: spiritual, fabric, and florist. For each of the route, 3D assets were created accordingly based on extensive research. Spiritual Market <img width="1635" height="1749" width_o="1635" height_o="1749" data-src="https://freight.cargo.site/t/original/i/2d4508bbb340ed3d1f9ce03fefad3820a38138653cfac32030d9b3744c3fa409/miniatures-07.png" data-mid="192386593" border="0" src="https://freight.cargo.site/w/1000/i/2d4508bbb340ed3d1f9ce03fefad3820a38138653cfac32030d9b3744c3fa409/miniatures-07.png" /> <img width="3209" height="2090" width_o="3209" height_o="2090" data-src="https://freight.cargo.site/t/original/i/47b6e69474e3e00ccfb98fb165a3fb5447c45dcf8e95f1b4dc9fea191e3fc75c/PNG-Prepare-02.png" data-mid="192386286" border="0" src="https://freight.cargo.site/w/1000/i/47b6e69474e3e00ccfb98fb165a3fb5447c45dcf8e95f1b4dc9fea191e3fc75c/PNG-Prepare-02.png" /> Fabric Market <img width="3252" height="2118" width_o="3252" height_o="2118" data-src="https://freight.cargo.site/t/original/i/47160f784790bb708f39c02c3611a4f240f81921bad408dc95626bb5fdb91fe1/PNG-Prepare-03.png" data-mid="192386287" border="0" src="https://freight.cargo.site/w/1000/i/47160f784790bb708f39c02c3611a4f240f81921bad408dc95626bb5fdb91fe1/PNG-Prepare-03.png" /> <img width="3192" height="2141" width_o="3192" height_o="2141" data-src="https://freight.cargo.site/t/original/i/712bbc85e82a2734ac66e09caa5d2cc19d03886fea5a7cb163560024011b5ba1/PNG-Prepare-05.png" data-mid="192386289" border="0" src="https://freight.cargo.site/w/1000/i/712bbc85e82a2734ac66e09caa5d2cc19d03886fea5a7cb163560024011b5ba1/PNG-Prepare-05.png" /> Flower Market <img width="1167" height="1646" width_o="1167" height_o="1646" data-src="https://freight.cargo.site/t/original/i/aa41c53586ca77d23f360e84a3b122b0feb116d639cf30536fe390f4425bebce/miniatures-08.png" data-mid="192386594" border="0" src="https://freight.cargo.site/w/1000/i/aa41c53586ca77d23f360e84a3b122b0feb116d639cf30536fe390f4425bebce/miniatures-08.png" /> <img width="3248" height="1769" width_o="3248" height_o="1769" data-src="https://freight.cargo.site/t/original/i/2fe957258be023befebc106aa9bd88ba2a2d5df19829517fb8e08f8399daf9bf/PNG-Prepare-06.png" data-mid="192386290" border="0" src="https://freight.cargo.site/w/1000/i/2fe957258be023befebc106aa9bd88ba2a2d5df19829517fb8e08f8399daf9bf/PNG-Prepare-06.png" /> Character Design &nbsp; &nbsp; &nbsp; &nbsp; One unmissable trait of Saigon local markets are the vendors there. The way they dress and go on with daily activities offer a sight into local habits and lifestyle. Spiritual Vendor For the first character in spiritual market, Dũng wants to bring in a familiar image of local women and the way they dress. The vendors here are usually middle-aged women wearing the iconic Vietnamese pyjamas (also known as “đồ bộ” while flexing their gold bracelets (also known as “ximen”). <img width="2880" height="1572" width_o="2880" height_o="1572" data-src="https://freight.cargo.site/t/original/i/5001e38360545cedd852733a0efe87fac13ec2bb18fd485a3b82be36366173fc/1.png" data-mid="235282772" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5001e38360545cedd852733a0efe87fac13ec2bb18fd485a3b82be36366173fc/1.png" /> Fabric Vendor In contrast to spiritual route, fabric market carries a more bustling atmosphere as the vendors constantly importing and exporting fabric and garments. The typical scene to see here is strong, young men carrying fabric rolls on 1 shoulder. Most of the time, they don’t even have time to take off their helmets since they are always on the go, ready to get on their motorbikes to deliver the next order. <img width="2880" height="1572" width_o="2880" height_o="1572" data-src="https://freight.cargo.site/t/original/i/f3b173304753ea27ef5965d3ddcb7cc6d7e8bc738125e717a1857cd7e42bd57c/2.png" data-mid="235282773" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f3b173304753ea27ef5965d3ddcb7cc6d7e8bc738125e717a1857cd7e42bd57c/2.png" /> Florist Vendor In florist markets, oftentimes, you can see mostly the women being the breadwinner. Because of a busy lifestyle constantly exposed to the heat of Saigon, they are often seen wearing a loose shirt outside as a jacket. However, they still has an interesting way to take care of and beautify themselves in public by wearing hair rollers, which exudes their comfortable, casual, and rustic attitude. <img width="2880" height="1572" width_o="2880" height_o="1572" data-src="https://freight.cargo.site/t/original/i/a11afc1d87ff55fd1d226a48f41e2caa8517eef766a036ee0b8200073f0d13f0/3.png" data-mid="235282774" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a11afc1d87ff55fd1d226a48f41e2caa8517eef766a036ee0b8200073f0d13f0/3.png" /> Mascot Design &nbsp; &nbsp; &nbsp; &nbsp; The AR Companion also serves as the mascot of the campaign. Inspired by Land Genie (ông Địa), a Vietnamese god who is knowledgeable about navigation and local neighbourhood, the character design aims to represent the local deity in a contemporary lens. There were many depictions of Vietnamese Land Genie; however, they share common characteristics: long ears and big belly. At the same time, Land Genie must be friendly and approachable; therefore, a stylized approach is introduced with rounded forms. <img width="2880" height="3640" width_o="2880" height_o="3640" data-src="https://freight.cargo.site/t/original/i/b94129998463fd1a51a0a7a8414119c909b19b4ba09136ca952a92bda0479fa7/3.10.-land-genie.png" data-mid="235282780" border="0" src="https://freight.cargo.site/w/1000/i/b94129998463fd1a51a0a7a8414119c909b19b4ba09136ca952a92bda0479fa7/3.10.-land-genie.png" /> Campaign Breakdown &nbsp; &nbsp; &nbsp; &nbsp; To demonstrate the user journey and how the touchpoints come into interactions with the tourists, we broke down the campaign into 3 main phases: Before-trip, On-site, and After-trip. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/98821edc079e33921c936bcc9ba5f8609a4ddcbfa6aba35cc5a900dce775b48e/03_Into-Saigon-Market_Campaign-Breakdown.png" data-mid="235017880" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/98821edc079e33921c936bcc9ba5f8609a4ddcbfa6aba35cc5a900dce775b48e/03_Into-Saigon-Market_Campaign-Breakdown.png" /> Before-Trip: First Touchpoint: Augmented Reality Advertising (ARA) &nbsp; &nbsp; &nbsp; &nbsp; The first touchpoint of the journey was designed to trigger the curiosity of the tourists. Augmented Reality Advertising (ARA) is integrated to digital billboards, posters, and social posts to approach the contemporary tourists - who are tech-savvy and spend lots of time online. This approach allows the campaign to reach potential audience from all around the world. The goal for this stage is to preview the routes and download app.&nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9a0fc229dbd04370ad4da272a20f567a2d918ea1123308c5d19dd0f39c1235a5/04_Into-Saigon-Market_Augmented-Reality-Advertising-Posters.png" data-mid="235035902" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9a0fc229dbd04370ad4da272a20f567a2d918ea1123308c5d19dd0f39c1235a5/04_Into-Saigon-Market_Augmented-Reality-Advertising-Posters.png" /> <img width="1920" height="1070" width_o="1920" height_o="1070" data-src="https://freight.cargo.site/t/original/i/7c2bbdc2cf435fce2b9cbc8d152f596ca322ac204e575d9f65b33ffc7ceefe56/ARA-Scenario.png" data-mid="192385225" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7c2bbdc2cf435fce2b9cbc8d152f596ca322ac204e575d9f65b33ffc7ceefe56/ARA-Scenario.png" /> Scenario for ARA The ARA experience contains 2 components: 1. The advertising posters 2. Overlay 3D elements when scanning the QR code with your phone <img width="2483" height="3510" width_o="2483" height_o="3510" data-src="https://freight.cargo.site/t/original/i/aad163f0e16e8398d30d90d8598e062afca1e9fc90f18363867bfcc52d22445e/Posters_Dungfinal_Expand-24.png" data-mid="192354271" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/aad163f0e16e8398d30d90d8598e062afca1e9fc90f18363867bfcc52d22445e/Posters_Dungfinal_Expand-24.png" /> <img width="2483" height="3510" width_o="2483" height_o="3510" data-src="https://freight.cargo.site/t/original/i/2a952434027426b0d0e3d80d6ffdbadcd83ad05fb6b93884f4eae46393dd117a/Posters_Dung_Final2-20.png" data-mid="192354269" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2a952434027426b0d0e3d80d6ffdbadcd83ad05fb6b93884f4eae46393dd117a/Posters_Dung_Final2-20.png" /> <img width="2482" height="3510" width_o="2482" height_o="3510" data-src="https://freight.cargo.site/t/original/i/bce51d0d0421a074f6ae2c33f53175c454c30956762ba3717e9cd029a79ebf3a/Posters_Dung_Final2-done-QR-22.png" data-mid="192354270" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bce51d0d0421a074f6ae2c33f53175c454c30956762ba3717e9cd029a79ebf3a/Posters_Dung_Final2-done-QR-22.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/c21f5431ff75e5c1eb1c08bec0b03dc2a80e66e9b7924f289b7a729cbd14ab65/1.png" data-mid="192355188" border="0" src="https://freight.cargo.site/w/1000/i/c21f5431ff75e5c1eb1c08bec0b03dc2a80e66e9b7924f289b7a729cbd14ab65/1.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/2b5d053e9a9bc809ca230342c5b88e5bd0653b5d58bfadfb1b317051b2804bea/3.png" data-mid="192355189" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2b5d053e9a9bc809ca230342c5b88e5bd0653b5d58bfadfb1b317051b2804bea/3.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/c88d42188d8f4ecfe8223b82c2c02d0005f45b67776295654c5dcd946c01645d/4.png" data-mid="192355191" border="0" src="https://freight.cargo.site/w/1000/i/c88d42188d8f4ecfe8223b82c2c02d0005f45b67776295654c5dcd946c01645d/4.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/885d94e475ccc71dafa14f39f0cfdeb0a0537388dbec656758c9e049814cd903/5.png" data-mid="192355193" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/885d94e475ccc71dafa14f39f0cfdeb0a0537388dbec656758c9e049814cd903/5.png" /> AR Experience - How it works 1. Scan to link to AR Instagram Filter2. Look for the poster as the trigger 3. Use 2 fingers to interact with the 3D object On-site: App &nbsp; &nbsp; &nbsp; &nbsp; Sitemap <img width="7014" height="2902" width_o="7014" height_o="2902" data-src="https://freight.cargo.site/t/original/i/6e628c1c72c08cc2503f96c2f30628391ca9fc6cabf38e3d848b860c169f9e48/sitemap.png" data-mid="192388572" border="0" src="https://freight.cargo.site/w/1000/i/6e628c1c72c08cc2503f96c2f30628391ca9fc6cabf38e3d848b860c169f9e48/sitemap.png" /> Preview the themed routes Once they download the app, they are welcomed by curated routes with different themes by interacting with 3D miniatures. This phase allows the tourists to preview the destination in advance to see what suits them. <img width="1920" height="1248" width_o="1920" height_o="1248" data-src="https://freight.cargo.site/t/original/i/b762ff3a9487df0e0136ce8d484965a422dca897acebf870fadaaeee7d958954/preview-screen.png" data-mid="192389774" border="0" src="https://freight.cargo.site/w/1000/i/b762ff3a9487df0e0136ce8d484965a422dca897acebf870fadaaeee7d958954/preview-screen.png" /> AR Mode to Summon Land Genie The app introduces an AR Mode that connects the tourists to our beloved Land Genie, the AR Companion and assistant. For now, you can tap the button to Summon Land Genie to help you navigate the way to the markets and have conversation with it through prompts and dialogue tree game mechanic. After-Trip: Reward System &nbsp; &nbsp; &nbsp; &nbsp; To maintain the tourists’ interest and encourage them to finish the routes, we introduce a rewards system consisting of digital badges and physical merchandise. Digital Badges Each route has a badge as a reward to users. As each route has 2 markets, we have a progressing circle for users to track their progress. This serves as a motivation to explore all markets. Physical Rewards While digital badges are automatically rewarded to users using location sensor technology upon completing their visit to a local market, the physical merchandise require a certain number of badges to exchange at the checkpoints. <img width="1440" height="569" width_o="1440" height_o="569" data-src="https://freight.cargo.site/t/original/i/785dcf976245693f2503de81841316393d73e8986c7aa1139eef9ff494799a21/Rewards_03.gif" data-mid="235280044" border="0" src="https://freight.cargo.site/w/1000/i/785dcf976245693f2503de81841316393d73e8986c7aa1139eef9ff494799a21/Rewards_03.gif" /> <img width="1440" height="812" width_o="1440" height_o="812" data-src="https://freight.cargo.site/t/original/i/b5a7520bf4d9c66370ab52c53ba42f16f8e61c2ef7fe08c3dbbfe893acbf4450/Rewards_frame-01.gif" data-mid="235280040" border="0" src="https://freight.cargo.site/w/1000/i/b5a7520bf4d9c66370ab52c53ba42f16f8e61c2ef7fe08c3dbbfe893acbf4450/Rewards_frame-01.gif" /> <img width="1329" height="1329" width_o="1329" height_o="1329" data-src="https://freight.cargo.site/t/original/i/55e224b8434d0264b18d8cb6e8f2ce55db11a3b3436195d6b1751b098acb25f8/front---greetings_1.png" data-mid="192357214" border="0" src="https://freight.cargo.site/w/1000/i/55e224b8434d0264b18d8cb6e8f2ce55db11a3b3436195d6b1751b098acb25f8/front---greetings_1.png" /> <img width="3477" height="2440" width_o="3477" height_o="2440" data-src="https://freight.cargo.site/t/original/i/34954fc6587870232bd1f05f16cbbce0faa9ad29c0de482a84c145fc32d47ccf/Postcard_png.png" data-mid="192357216" border="0" src="https://freight.cargo.site/w/1000/i/34954fc6587870232bd1f05f16cbbce0faa9ad29c0de482a84c145fc32d47ccf/Postcard_png.png" /> <img width="4431" height="3452" width_o="4431" height_o="3452" data-src="https://freight.cargo.site/t/original/i/84ff27273eba9fbf791ade76ad61a464a61d64e45942e5da5083d51811d5ad60/notebook_png.png" data-mid="192357215" border="0" src="https://freight.cargo.site/w/1000/i/84ff27273eba9fbf791ade76ad61a464a61d64e45942e5da5083d51811d5ad60/notebook_png.png" /> Exhibition Booth &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="2514" height="1414" width_o="2514" height_o="1414" data-src="https://freight.cargo.site/t/original/i/6d507f64921cecdd4eb32a7d4341b06f091db5f8edd1f61996717dbc04403568/s3752242_s3877950_Final-Showcase.png" data-mid="192357919" border="0" src="https://freight.cargo.site/w/1000/i/6d507f64921cecdd4eb32a7d4341b06f091db5f8edd1f61996717dbc04403568/s3752242_s3877950_Final-Showcase.png" /> Design Document &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://dungvngo.cargo.site/The-Cassette-Tu-Vuc-Tham-Den-Ria-Anh-Sang Tue, 25 Feb 2025 13:09:05 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/The-Cassette-Tu-Vuc-Tham-Den-Ria-Anh-Sang <img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e7c6c3753b35b7e8678acd5e59381ff334a0def6448567f1d412ecaa99145e36/01-retouched.png" data-mid="227191312" border="0" src="https://freight.cargo.site/w/1000/i/e7c6c3753b35b7e8678acd5e59381ff334a0def6448567f1d412ecaa99145e36/01-retouched.png" /> The Cassette - Tu Vuc Tham Den Ria Anh SangMoi Centered around the abstract tension and the contrast of black and white values, the visual identity of The Cassette’s sophomore album unfolds across all touchpoints: from the physical CD packaging to audio-reactive visualizers, editorial, and product photography. Each element is arranged dynamically to channel the album’s themes of struggle and awakening, crafting a cohesive and immersive identity. Year 2024 Scope of Work Art Direction, Typography, Packaging Design, Product Photography, Visualizer, Event Photography ArtistThe CassetteComposerTran Hoai ThanGuitarNguyen Huu Thien, Tran Hoai ThanBassNguyen Thoai Quynh MyDrumLe Dinh Sinh Special thanks to BeLevian, Nguyen Van Hien, Le Hoang, Sword Coast Soundscapes ProducerNhim Bien, Bao Le (BS16) Mixing/MasteringBao Le (BS16)Recorder KAS Record Label Warner Music VietnamExecutive Producer Dan Ton&nbsp;A&amp;R Thu HienMarketing &amp; Promotion H. Luu, Loan Nguyen, Stella Dang, Eden Tran, Tuyet Anh Artwork &amp; Design Dung Ngo, Nhi Ton, Nguyen LeSpecial Thanks to LP CLUB. Physical Album PhotographyPhotographer Dung NgoConcept &amp; Styling Dung Ngo Lighting Bam TranEvent Photographer Dung NgoVisualizer Dung Ngo, Nhi Ton, Dinh Kha Concept&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The interplay between light and darkness The album reflects a duality: part dark and mysterious, part vibrant and accessible, much like a personal diary chronicling a contrasting emotional journey. This narrative inspired me to develop a visual identity that embodies the album’s complex, dreamlike progression. <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ea2dc7bd5a66c93a259e120296d35b70e4fd339280eb20aa2b64e15812bf5412/14.png" data-mid="227191311" border="0" src="https://freight.cargo.site/w/1000/i/ea2dc7bd5a66c93a259e120296d35b70e4fd339280eb20aa2b64e15812bf5412/14.png" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/27040e7d7a837d228afc22c3943c2d3b8cc2b234fa1cc56629d4bc7155b907ec/04.png" data-mid="227191302" border="0" src="https://freight.cargo.site/w/1000/i/27040e7d7a837d228afc22c3943c2d3b8cc2b234fa1cc56629d4bc7155b907ec/04.png" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e215fcc12ae84992299c4f7d917f3d12f70929957be2a0a583d653a7ef6f0a1c/07.png" data-mid="227191305" border="0" src="https://freight.cargo.site/w/1000/i/e215fcc12ae84992299c4f7d917f3d12f70929957be2a0a583d653a7ef6f0a1c/07.png" /> Variable Typography&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Song titles were designed from the lightest weight to the boldest weight, capturing the contrast of light and darkness. Packaging Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The interplay between light and darkness is continued to be experimented through distortion, refraction, and transitioning effects in other items of the album packaging. <img width="4600" height="3680" width_o="4600" height_o="3680" data-src="https://freight.cargo.site/t/original/i/e92796b85bdf6362a560343ad88d2d4547815824abdc6cc111bc918a2db9c147/11.png" data-mid="227191308" border="0" src="https://freight.cargo.site/w/1000/i/e92796b85bdf6362a560343ad88d2d4547815824abdc6cc111bc918a2db9c147/11.png" /> <img width="3204" height="3204" width_o="3204" height_o="3204" data-src="https://freight.cargo.site/t/original/i/96b7709247baddf2bc515565e31c329f16bf743f048d5050462422c6c5037e8b/03.png" data-mid="227191301" border="0" src="https://freight.cargo.site/w/1000/i/96b7709247baddf2bc515565e31c329f16bf743f048d5050462422c6c5037e8b/03.png" /> <img width="4668" height="4667" width_o="4668" height_o="4667" data-src="https://freight.cargo.site/t/original/i/b3c03171e3f82c102d05f13fb03e8f663135f7764428e7380ffb851a1745d3e7/09.png" data-mid="227191306" border="0" src="https://freight.cargo.site/w/1000/i/b3c03171e3f82c102d05f13fb03e8f663135f7764428e7380ffb851a1745d3e7/09.png" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9ae9154fa4ecb2b9c4fb9ba93084d288713261568fec90410e6daea806b5fbbd/12.png" data-mid="227191309" border="0" src="https://freight.cargo.site/w/1000/i/9ae9154fa4ecb2b9c4fb9ba93084d288713261568fec90410e6daea806b5fbbd/12.png" /> <img width="3861" height="3861" width_o="3861" height_o="3861" data-src="https://freight.cargo.site/t/original/i/6268669bbbe44d31636a4e85aa11a0e3176e76bedcb781c20a9d825364c706e7/13.png" data-mid="227191310" border="0" src="https://freight.cargo.site/w/1000/i/6268669bbbe44d31636a4e85aa11a0e3176e76bedcb781c20a9d825364c706e7/13.png" /><img width="3867" height="3094" width_o="3867" height_o="3094" data-src="https://freight.cargo.site/t/original/i/22379a9d2a267d1d3ccaf5fa26ea38498db1f00f507f01d8979eeb09acd46094/10.png" data-mid="227191307" border="0" src="https://freight.cargo.site/w/1000/i/22379a9d2a267d1d3ccaf5fa26ea38498db1f00f507f01d8979eeb09acd46094/10.png" /> Audio-Reactive Lyric Videos&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The songs were to brought to life using TouchDesigner, which creates dynamic, audio-reactive visuals. Additionally, varying font weights were employed in the lyrics to be cohesive with the packaging design. <img width="1920" height="895" width_o="1920" height_o="895" data-src="https://freight.cargo.site/t/original/i/03738244c93c6c40e621c57758da9f3907e3a66e87cee41cdc26b9d1e592cd30/Landscape-Visualizer-Summary.png" data-mid="234317789" border="0" src="https://freight.cargo.site/w/1000/i/03738244c93c6c40e621c57758da9f3907e3a66e87cee41cdc26b9d1e592cd30/Landscape-Visualizer-Summary.png" /> Event Photography&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In May 2024, The Cassette’s sold-out showcase and fansign event took place in Ho Chi Minh City. Projected onto large screens and woven into venue decorations, these visual elements helped transform the band's performance into a fully immersive experience. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/77d2a56f3c015f6d5146505d7c7e2ec1f72ac493ba895afe13c4038899cb930d/IMG_6803.jpg" data-mid="234316943" border="0" src="https://freight.cargo.site/w/1000/i/77d2a56f3c015f6d5146505d7c7e2ec1f72ac493ba895afe13c4038899cb930d/IMG_6803.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/efaa0a7638e08185737de61e0424ec665db892e49cfd24337f8298a7d14d1952/IMG_7025.jpg" data-mid="234316945" border="0" src="https://freight.cargo.site/w/1000/i/efaa0a7638e08185737de61e0424ec665db892e49cfd24337f8298a7d14d1952/IMG_7025.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/10fae154dcff41083972ef74faad80c1684fab7be845ffe772c046837f258f2c/IMG_6733.jpg" data-mid="234316944" border="0" src="https://freight.cargo.site/w/1000/i/10fae154dcff41083972ef74faad80c1684fab7be845ffe772c046837f258f2c/IMG_6733.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9ef4f9ea4ef34ac0eed2056425d6e33128e455ef3d256d7b0ee5c97a595089fe/IMG_6737.jpg" data-mid="234316960" border="0" src="https://freight.cargo.site/w/1000/i/9ef4f9ea4ef34ac0eed2056425d6e33128e455ef3d256d7b0ee5c97a595089fe/IMG_6737.jpg" /> <img width="5791" height="3861" width_o="5791" height_o="3861" data-src="https://freight.cargo.site/t/original/i/a1ffc00415087cb08eb6aa862092b9e56a43199d3e9500c69bba4c5fd64188f6/IMG_6736.jpg" data-mid="234317169" border="0" src="https://freight.cargo.site/w/1000/i/a1ffc00415087cb08eb6aa862092b9e56a43199d3e9500c69bba4c5fd64188f6/IMG_6736.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/20cd765bdaaba8037a121b7b8abd889f59d6ceb0d760761a73c154ad049d2eb6/IMG_6817.jpg" data-mid="234317254" border="0" src="https://freight.cargo.site/w/1000/i/20cd765bdaaba8037a121b7b8abd889f59d6ceb0d760761a73c154ad049d2eb6/IMG_6817.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1c868a8d1bcde53ea0caeb5a6ae8522b2789c034d43dabf70028e3aa28370f0a/IMG_6730.jpg" data-mid="234317165" border="0" src="https://freight.cargo.site/w/1000/i/1c868a8d1bcde53ea0caeb5a6ae8522b2789c034d43dabf70028e3aa28370f0a/IMG_6730.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/26fd14647b7f38e9a0cf6d6ddf528f028b29b3f8a12fd1f110b4e4a1948bb425/IMG_6729.jpg" data-mid="234317167" border="0" 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data-src="https://freight.cargo.site/t/original/i/805b910387a47d5909757f849a0d1c43359ba7ce0a4106e05aa4341d369e3014/IMG_6760.jpg" data-mid="234317175" border="0" src="https://freight.cargo.site/w/1000/i/805b910387a47d5909757f849a0d1c43359ba7ce0a4106e05aa4341d369e3014/IMG_6760.jpg" /> <img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/3e91bbb311f7907ef9e5e4f264a82a0cf698cc5aa17abb7e1698d8c914245e43/IMG_6859.jpg" data-mid="234317417" border="0" src="https://freight.cargo.site/w/1000/i/3e91bbb311f7907ef9e5e4f264a82a0cf698cc5aa17abb7e1698d8c914245e43/IMG_6859.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/77ab6531f7c29641f0a7185ca1e6478fc2e1b9cf8a6486cd2665ea780bd48143/IMG_6932.jpg" data-mid="234317418" border="0" src="https://freight.cargo.site/w/1000/i/77ab6531f7c29641f0a7185ca1e6478fc2e1b9cf8a6486cd2665ea780bd48143/IMG_6932.jpg" /> <img width="3581" height="5371" width_o="3581" height_o="5371" data-src="https://freight.cargo.site/t/original/i/e7e33276246f178cf29ec7b3830afc7ea6e526a5a190b6c5a8706d0c23c370b7/IMG_6818.jpg" data-mid="234317415" border="0" src="https://freight.cargo.site/w/1000/i/e7e33276246f178cf29ec7b3830afc7ea6e526a5a190b6c5a8706d0c23c370b7/IMG_6818.jpg" /> <img width="3411" height="5117" width_o="3411" height_o="5117" data-src="https://freight.cargo.site/t/original/i/22c9766c71b69855b7ae6d0736f51525cde5b68e877028f578d2d9ce549f3659/IMG_6901.jpg" data-mid="234317499" border="0" src="https://freight.cargo.site/w/1000/i/22c9766c71b69855b7ae6d0736f51525cde5b68e877028f578d2d9ce549f3659/IMG_6901.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1dabd0ed85595bac2fc0b1101f417177daa1e759b05d6bcc837474c573a596ab/IMG_6996.jpg" data-mid="234317500" border="0" 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data-src="https://freight.cargo.site/t/original/i/2d590ea00b4fad1f4f5efd0319f0b2f7549331ef256bd7e016e7e5610a82eae3/IMG_7017.jpg" data-mid="234317501" border="0" src="https://freight.cargo.site/w/1000/i/2d590ea00b4fad1f4f5efd0319f0b2f7549331ef256bd7e016e7e5610a82eae3/IMG_7017.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/157780f777720f2256e20287591bd627709a372fef66153fd449969b68c2c631/IMG_6950.jpg" data-mid="234317504" border="0" src="https://freight.cargo.site/w/1000/i/157780f777720f2256e20287591bd627709a372fef66153fd449969b68c2c631/IMG_6950.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/0d05f8ce20a400fe0e9e8231479b941cdec8eb2535f19216c0ec0a2d3a91b1bd/IMG_6923.jpg" data-mid="234317649" border="0" src="https://freight.cargo.site/w/1000/i/0d05f8ce20a400fe0e9e8231479b941cdec8eb2535f19216c0ec0a2d3a91b1bd/IMG_6923.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/282e351de6871ede2d96a7e9a008b691c097154bcbb819dd8de78d628723c1ce/IMG_6864.jpg" data-mid="234317505" border="0" src="https://freight.cargo.site/w/1000/i/282e351de6871ede2d96a7e9a008b691c097154bcbb819dd8de78d628723c1ce/IMG_6864.jpg" /> https://dungvngo.cargo.site/Vu-Bao-Tang-Cua-Nuoi-Tiec-1 Mon, 09 Jun 2025 13:50:09 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Vu-Bao-Tang-Cua-Nuoi-Tiec-1 <img width="4450" height="3560" width_o="4450" height_o="3560" data-src="https://freight.cargo.site/t/original/i/199bdda4030c6194ab00aae0a19ee375df67b4db943e5b35a0a4d8c68f6b75ac/BTCNT-physical-01.png" data-mid="234460139" border="0" src="https://freight.cargo.site/w/1000/i/199bdda4030c6194ab00aae0a19ee375df67b4db943e5b35a0a4d8c68f6b75ac/BTCNT-physical-01.png" /> Vu. - Bao Tang Cua Nuoi TiecMoi Bao Tang Cua Nuoi Tiec (Museum of Regrets) marks the third studio album from Vu., one of Vietnam’s most influential indie artists. Each of the album's ten tracks is imagined as an exhibit within a “museum of regrets,” symbolized through the system of design elements such as burnt paper textures, and sentimental keepsakes as artefacts. The album’s visual identity extends beyond album packaging design into concert installations and merchandise, creating a cohesive, immersive experience. Year 2024 Scope of Work Design Direction, Typography, Packaging Design, Product Photography ArtistVu.Record LabelWarner Music VietnamExecutive Producer Dan Ton A&amp;RThu Hien, TiayyMarketing &amp; Promotion H. Luu, Eden Tran, Stella Dang, Quynh Loan, Dinh Kha, Tuyet Anh Physical Album Production Nhi Ton, madbabycatz Design Dung Ngo “Bao Tang Cua Nuoi Tiec” concept photoshoot Photographer Cow10 @cow10_ Producer Patrick@xxiiipl Lightning Fei Lung @fei.lung Assistant RMD @rmd_m Art Director Leo @__leeoh Set designer Ho Chun @chun_cl_ Props Man Tung @twolayers2 Hair Ziggie @ziggggie Makeup KK Tang @_k.tang _ Styling Gel @gel.yiu Special Thanks to LP CLUB. Physical Album PhotographyPhotographer Dung NgoConcept &amp; Styling Dung Ngo Lighting Bam Tran Concept&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Sign of The Times The visual identity draws inspiration from the structured, institutional nature of a museum, where memory, emotion, and artifact are preserved within a system of order. By fusing the bureaucratic, hierarchical language of archival systems with a sense of personal sentimentality, the identity reflects how regrets and memories are often catalogued, revisited, and reinterpreted over time. <img width="4219" height="3375" width_o="4219" height_o="3375" data-src="https://freight.cargo.site/t/original/i/7c5bf83a5e061774eb12feb92015b10122e689d5f9dd66aeb5ed876a853fb6e6/BTCNT-physical-03.png" data-mid="234460127" border="0" src="https://freight.cargo.site/w/1000/i/7c5bf83a5e061774eb12feb92015b10122e689d5f9dd66aeb5ed876a853fb6e6/BTCNT-physical-03.png" /> <img width="3158" height="3158" width_o="3158" height_o="3158" data-src="https://freight.cargo.site/t/original/i/df5fd2c3741f6a1f36e3cc87afe464745649814a75ba9a7a1a45c8ad4247a13d/BTCNT-physical-012.png" data-mid="234460130" border="0" src="https://freight.cargo.site/w/1000/i/df5fd2c3741f6a1f36e3cc87afe464745649814a75ba9a7a1a45c8ad4247a13d/BTCNT-physical-012.png" /> <img width="3931" height="3931" width_o="3931" height_o="3931" data-src="https://freight.cargo.site/t/original/i/0705f6574373ee21c08a433da4f9429891457d6d038185bb68da66a479d581eb/BTCNT-physical-05.png" data-mid="234460134" border="0" src="https://freight.cargo.site/w/1000/i/0705f6574373ee21c08a433da4f9429891457d6d038185bb68da66a479d581eb/BTCNT-physical-05.png" /> Packaging Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="2800" height="2801" width_o="2800" height_o="2801" data-src="https://freight.cargo.site/t/original/i/2cc1aeeeacb23eb394346b555fde22d167e48901d802f8555f5b684adc23653e/BTCNT-physical-09.png" data-mid="234461385" border="0" src="https://freight.cargo.site/w/1000/i/2cc1aeeeacb23eb394346b555fde22d167e48901d802f8555f5b684adc23653e/BTCNT-physical-09.png" /> <img width="3896" height="3896" width_o="3896" height_o="3896" data-src="https://freight.cargo.site/t/original/i/3e8930fc241d746f7810df8cf2739d670cdb7df73f6ed82896f9456e58cafeb7/BTCNT-physical-06.png" data-mid="234460135" border="0" src="https://freight.cargo.site/w/1000/i/3e8930fc241d746f7810df8cf2739d670cdb7df73f6ed82896f9456e58cafeb7/BTCNT-physical-06.png" /> <img width="3606" height="3606" width_o="3606" height_o="3606" data-src="https://freight.cargo.site/t/original/i/dde066abef337e3750b795eec702889af10cfd794c3f4b0cfe6b5a4f11567a08/BTCNT-physical-011.png" data-mid="234460133" border="0" src="https://freight.cargo.site/w/1000/i/dde066abef337e3750b795eec702889af10cfd794c3f4b0cfe6b5a4f11567a08/BTCNT-physical-011.png" /> <img width="3500" height="2334" width_o="3500" height_o="2334" data-src="https://freight.cargo.site/t/original/i/06732e6268c602ee9181082699379d6cf2f1b01494893f2badac24cd37bf689a/BTCNT-physical-10.png" data-mid="234461386" border="0" src="https://freight.cargo.site/w/1000/i/06732e6268c602ee9181082699379d6cf2f1b01494893f2badac24cd37bf689a/BTCNT-physical-10.png" /> Artefact Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Each track in the album is represented by a symbolic artefact, carefully curated as a sentimental keepsake that directly relates to the song’s lyrics. These objects encapsulate the emotional core of each story, serving as visual metaphors drawn from moments of longing, regret, or personal reflection. Though varied in form, the artefacts are unified through a consistent lighting and material language, reinforcing the systemic, archival nature of a museum. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c9c1bf3db55dcd98658aa079a178868c9aa48e9fe93f636b987165255e2b4286/Artefact-Plaque.png" data-mid="234919782" border="0" src="https://freight.cargo.site/w/1000/i/c9c1bf3db55dcd98658aa079a178868c9aa48e9fe93f636b987165255e2b4286/Artefact-Plaque.png" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d172b7a88c3a5777f442e4a838ed20d1494ff17325713f6e8e980c6f2fa9e638/Artefact-Print-Effect-02.png" data-mid="234934911" border="0" src="https://freight.cargo.site/w/1000/i/d172b7a88c3a5777f442e4a838ed20d1494ff17325713f6e8e980c6f2fa9e638/Artefact-Print-Effect-02.png" /> <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bf18f6d27809ae79f5cf5ec6b6a5ae0c2934f372d1fad9ee8980fffcaa37fb42/Artefact-Print-Effect-03.png" data-mid="234934918" border="0" src="https://freight.cargo.site/w/1000/i/bf18f6d27809ae79f5cf5ec6b6a5ae0c2934f372d1fad9ee8980fffcaa37fb42/Artefact-Print-Effect-03.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/41073e620814a2376cb2b60e97b115c531b4da68c784335e694ff1f242ca8c01/Artefact-Print-Effect-04.png" data-mid="234934919" border="0" src="https://freight.cargo.site/w/1000/i/41073e620814a2376cb2b60e97b115c531b4da68c784335e694ff1f242ca8c01/Artefact-Print-Effect-04.png" /> Merchandise&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The project expands into a line of thematic merchandise designed as mementos from an emotional exhibition. Key items include enamel pins and leather tags. Each product carries forward the album’s symbolic language while offering fans tactile, personal extensions of the listening experience. Concert &amp; Booth Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The visual identity extended seamlessly into the concert tour, encompassing booth design, stage graphics, LED screens, and environmental visuals.&nbsp;With over 22,000 attendees across the country, Bao Tang Cua Nuoi Tiec became the most attended concert tour by a Vietnamese solo artist in 2024. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a43ee7eadc21178bcaf9475ce03efc494403d0f5b94b006778befa7248947f41/P1921125-Enhanced-NR.JPG" data-mid="234628201" border="0" src="https://freight.cargo.site/w/1000/i/a43ee7eadc21178bcaf9475ce03efc494403d0f5b94b006778befa7248947f41/P1921125-Enhanced-NR.JPG" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/c68026c1b66051e4b0fefdc82db707521fe601dda38c9516e3ecde6515faeacf/485988749_668270102372988_6628703182699034653_n.jpg" data-mid="234724938" border="0" src="https://freight.cargo.site/w/1000/i/c68026c1b66051e4b0fefdc82db707521fe601dda38c9516e3ecde6515faeacf/485988749_668270102372988_6628703182699034653_n.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/274487daf54df95ec8df7de4548d3f21a48e6d127981384e7ab7b7f68acd69bd/485365263_668270009039664_7153083435414116166_n.jpg" data-mid="234724937" border="0" src="https://freight.cargo.site/w/1000/i/274487daf54df95ec8df7de4548d3f21a48e6d127981384e7ab7b7f68acd69bd/485365263_668270009039664_7153083435414116166_n.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/7ac35eb3aa2b7b8f6674ddb11f8730cc1d9c176281e1d2f2eee772e4d537c4dc/Adobe-Express---file-1.jpg" data-mid="234724935" border="0" src="https://freight.cargo.site/w/1000/i/7ac35eb3aa2b7b8f6674ddb11f8730cc1d9c176281e1d2f2eee772e4d537c4dc/Adobe-Express---file-1.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f33b34874d49771a6a66966ab2de0ccc039b9d2dfffe8364f54022ba4a403706/485792840_668347342365264_3564606960171215243_n.jpg" data-mid="234724940" border="0" src="https://freight.cargo.site/w/1000/i/f33b34874d49771a6a66966ab2de0ccc039b9d2dfffe8364f54022ba4a403706/485792840_668347342365264_3564606960171215243_n.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/0b947869d01e13c348699ab400732f08c13976790cbfeeb7b8d98ba58aaa03c3/Adobe-Express---file.jpg" data-mid="234724934" border="0" src="https://freight.cargo.site/w/1000/i/0b947869d01e13c348699ab400732f08c13976790cbfeeb7b8d98ba58aaa03c3/Adobe-Express---file.jpg" /> <img width="1365" height="1365" width_o="1365" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f27a553a612ab2f449f345a75d3e859931ca7cc27b84ac4865da885700cdb1e6/Adobe-Express---file-2.jpg" data-mid="234726158" border="0" src="https://freight.cargo.site/w/1000/i/f27a553a612ab2f449f345a75d3e859931ca7cc27b84ac4865da885700cdb1e6/Adobe-Express---file-2.jpg" /> <img width="2010" height="1131" width_o="2010" height_o="1131" data-src="https://freight.cargo.site/t/original/i/9309c8cdd6eaff749a42480c799f2b0e062468469a44511976009d168b76204a/485150689_668347519031913_1388680919349150840_n.jpg" data-mid="234724945" border="0" src="https://freight.cargo.site/w/1000/i/9309c8cdd6eaff749a42480c799f2b0e062468469a44511976009d168b76204a/485150689_668347519031913_1388680919349150840_n.jpg" /> https://dungvngo.cargo.site/Mementos Sat, 30 Sep 2023 21:16:23 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Mementos &lt; style=<img width="3596" height="2580" width_o="3596" height_o="2580" data-src="https://freight.cargo.site/t/original/i/e8db3ffd50ee2c9e5b0aeb0fbddc5eeaa4cdee5d625c8369f6fc38f77771ecc3/toberead.png" data-mid="192336100" border="0" src="https://freight.cargo.site/w/1000/i/e8db3ffd50ee2c9e5b0aeb0fbddc5eeaa4cdee5d625c8369f6fc38f77771ecc3/toberead.png" />"width:300px; height: 300px; object-fit: cover"&gt; Year 2022 Supervisor Giang Nguyen Scope of Work 3D Concept, Typography, Editorial, Interactive Metamorphosis: Mementos Metamorphosis: Mementos is a project taking inspiration from Franz Kafka's magnum opus Metamorphosis. The goal of the project is to turn the novel's typographic material into a format to be experienced. The thing I am obsessed with Metamorphosis is the concept of dehumanization and surreal transformation. In addition, the system of symbols in the story also captivated my attention since they are objects that significantly affect Gregor's transformation. At the end of the story, the question haunting me was: "What's left to remember when Gregor is gone?""Will he be remembered at all?" . <img width="2100" height="2970" width_o="2100" height_o="2970" data-src="https://freight.cargo.site/t/original/i/8c6a557f25bc399c64535db9036ce8f128b35a1a15a9198c062d542aea36b486/FINALfinalcover.png" data-mid="192336023" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/8c6a557f25bc399c64535db9036ce8f128b35a1a15a9198c062d542aea36b486/FINALfinalcover.png" /> <img width="1848" height="2580" width_o="1848" height_o="2580" data-src="https://freight.cargo.site/t/original/i/f77db746271bb2fb9ae0766487b4295a73393c51751fbbd7b9affaccb4a268a5/toberead_23.png" data-mid="192336103" border="0" src="https://freight.cargo.site/w/1000/i/f77db746271bb2fb9ae0766487b4295a73393c51751fbbd7b9affaccb4a268a5/toberead_23.png" /> <img width="1848" height="2580" width_o="1848" height_o="2580" data-src="https://freight.cargo.site/t/original/i/872a0400b8bb100a921166dfd941cb7b4d95b78310ac884182104c04f817fba8/toberead_22.png" data-mid="192336102" border="0" src="https://freight.cargo.site/w/1000/i/872a0400b8bb100a921166dfd941cb7b4d95b78310ac884182104c04f817fba8/toberead_22.png" /> <img width="3596" height="2580" width_o="3596" height_o="2580" data-src="https://freight.cargo.site/t/original/i/b16117415ec1cbbd32919492220d76047b2847d76727b6524943b03ce3954d23/toberead2.png" data-mid="192336104" border="0" src="https://freight.cargo.site/w/1000/i/b16117415ec1cbbd32919492220d76047b2847d76727b6524943b03ce3954d23/toberead2.png" /> Big Idea &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; As the assignment requires the outcome to be related to typography, my big idea for the project focuses on the transformation of the letters into the symbol from Metamorphosis.&nbsp;This approach aims to align with the theme of the story, which is a surreal deformation into a monstrous, disturbing entity. Art Direction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I decided to employ the medium of 3D since it could enhance the effect, turning the letters and symbol into organic, breathing, moving, living creatures. <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fd777f438da390c62d70e663c62450209691acd5b626f520cbc4360c31ad6d7a/ASM3-Moodboard.png" data-mid="192337473" border="0" src="https://freight.cargo.site/w/1000/i/fd777f438da390c62d70e663c62450209691acd5b626f520cbc4360c31ad6d7a/ASM3-Moodboard.png" /> Sketches &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; After deciding to focus on the metaphorical aspect of the novel, I move on to analyse symbols from the novel to pick out the most significant ones. Although Metamorphosis is packed with metaphorical imageries, I shortlisted them down to 4 symbols: the bug, the clock, the apple, and the violin since they are most prominant imageries that mark the main phases of the story. <img width="1668" height="1042" width_o="1668" height_o="1042" data-src="https://freight.cargo.site/t/original/i/f0268493a4a40a172600867eee92c4b5f89f1c009b1f3f880fe0320f4655081f/306718568_1028017754555340_8952359827509540502_n.jpg" data-mid="192337653" border="0" src="https://freight.cargo.site/w/1000/i/f0268493a4a40a172600867eee92c4b5f89f1c009b1f3f880fe0320f4655081f/306718568_1028017754555340_8952359827509540502_n.jpg" /> <img width="2388" height="1668" width_o="2388" height_o="1668" data-src="https://freight.cargo.site/t/original/i/3a8ca22a2d902279dd3a6c653701fa12d80a8cf9c5eff14dd93ed0847d060723/307287173_474973294538711_5856383554062494540_n.png" data-mid="192337655" border="0" src="https://freight.cargo.site/w/1000/i/3a8ca22a2d902279dd3a6c653701fa12d80a8cf9c5eff14dd93ed0847d060723/307287173_474973294538711_5856383554062494540_n.png" /> <img width="1668" height="1165" width_o="1668" height_o="1165" data-src="https://freight.cargo.site/t/original/i/b061544a91ea52f7e453d4c9d59f6834ed9ee2504770326beffe554f3cdc2ff4/307292101_606386564300285_6521834697855069859_n.jpg" data-mid="192337519" border="0" src="https://freight.cargo.site/w/1000/i/b061544a91ea52f7e453d4c9d59f6834ed9ee2504770326beffe554f3cdc2ff4/307292101_606386564300285_6521834697855069859_n.jpg" /> <img width="2048" height="1280" width_o="2048" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a0693e66f7b61b8757bd0daa0e62646ead93f7c7ed94833c91910142c57731d6/301486568_740342570401991_951090677738861751_n.jpg" data-mid="192337652" border="0" src="https://freight.cargo.site/w/1000/i/a0693e66f7b61b8757bd0daa0e62646ead93f7c7ed94833c91910142c57731d6/301486568_740342570401991_951090677738861751_n.jpg" /> Book Layout Design &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/a6d46e9c63c47f95b57e31dc633d1b5197e363f7172342ad46ffd880d44fa9f6/YO25-214760-f29f45efdb008b84aed853e7b6695c8c.png" data-mid="234956802" border="0" src="https://freight.cargo.site/w/1000/i/a6d46e9c63c47f95b57e31dc633d1b5197e363f7172342ad46ffd880d44fa9f6/YO25-214760-f29f45efdb008b84aed853e7b6695c8c.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3c224ea6d70fde7792a5d7fcde093ef7b2b02b70b50e60ed3bfec9fdcffc06a5/YO25-214760-df744e9e3d4aed4e95c8473c559e721a.png" data-mid="234956800" border="0" src="https://freight.cargo.site/w/1000/i/3c224ea6d70fde7792a5d7fcde093ef7b2b02b70b50e60ed3bfec9fdcffc06a5/YO25-214760-df744e9e3d4aed4e95c8473c559e721a.png" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7ba8c8e2cd9d90c1764d8a19354e6502d346e82a6e020a85c2bfdc66af81770d/YO25-214760-5dedb5f4cd329c2a9af00a4b464e3741.jpg" data-mid="234956801" border="0" src="https://freight.cargo.site/w/1000/i/7ba8c8e2cd9d90c1764d8a19354e6502d346e82a6e020a85c2bfdc66af81770d/YO25-214760-5dedb5f4cd329c2a9af00a4b464e3741.jpg" /> Final AR Card Design &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/65ae8676cc12dff9e69150b5d824b8b5e5e4f05925779401a8e34b09ee34a295/Memento-Cards_V2-01.png" data-mid="192337734" border="0" src="https://freight.cargo.site/w/1000/i/65ae8676cc12dff9e69150b5d824b8b5e5e4f05925779401a8e34b09ee34a295/Memento-Cards_V2-01.png" /> <img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/fd606fbe52a951266ae41b4b0e55c7e9f255054b3bb5cf72ac3cbbd7f5ad9c64/Memento-Cards_V2-02.png" data-mid="192337736" border="0" src="https://freight.cargo.site/w/1000/i/fd606fbe52a951266ae41b4b0e55c7e9f255054b3bb5cf72ac3cbbd7f5ad9c64/Memento-Cards_V2-02.png" /> <img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/60f50a806180ae4a37fb6f7c56c4be1ffd93885934336b2e004087628419d056/Memento-Cards_V2-03.png" data-mid="192337737" border="0" src="https://freight.cargo.site/w/1000/i/60f50a806180ae4a37fb6f7c56c4be1ffd93885934336b2e004087628419d056/Memento-Cards_V2-03.png" /> <img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/d1421fdc6b877d5b6297169692e89d292b9e85f6887fff4f418949ed41a64a27/Memento-Cards_V2-04.png" data-mid="192337738" border="0" src="https://freight.cargo.site/w/1000/i/d1421fdc6b877d5b6297169692e89d292b9e85f6887fff4f418949ed41a64a27/Memento-Cards_V2-04.png" /> 3D Morphing Animation &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The treatment for the 3D material and the animation aimed to embody the notion of transition, transformation, or to be exact, deformation. As the symbols and letters morph, they emphasize the deformation process of the story. AR Experience Demonstration &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; As the viewers scan the memento card, they will experience the morphing of the words into symbols. To make it even more interactive, the viewers could freeze and continue the morphing transformation at any moment by tapping on the screen. This allows them to inspect the morphing more thoroughly and thus, engage with the project better. The AR Experience is demonstrated in the video below. Exhibition Booth &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d6bacbc646e23b56281438af160fc9f8e2ddc0b25342b809a76890cb7df1ca7d/Display-1.png" data-mid="192338658" border="0" src="https://freight.cargo.site/w/1000/i/d6bacbc646e23b56281438af160fc9f8e2ddc0b25342b809a76890cb7df1ca7d/Display-1.png" /> <img width="2555" height="2555" width_o="2555" height_o="2555" data-src="https://freight.cargo.site/t/original/i/099cdd7a535f1ae30f9b9ff02f4742103ab0ec1e25831a70da64014228350045/Display-02.png" data-mid="192338660" border="0" src="https://freight.cargo.site/w/1000/i/099cdd7a535f1ae30f9b9ff02f4742103ab0ec1e25831a70da64014228350045/Display-02.png" /> <img width="3693" height="2770" width_o="3693" height_o="2770" data-src="https://freight.cargo.site/t/original/i/e8b5f349e5698c6e7d5b04546185c52911b7e42ae880efb55a6b1a26f9d32790/Display-3.png" data-mid="192338661" border="0" src="https://freight.cargo.site/w/1000/i/e8b5f349e5698c6e7d5b04546185c52911b7e42ae880efb55a6b1a26f9d32790/Display-3.png" /> <img width="3865" height="2899" width_o="3865" height_o="2899" data-src="https://freight.cargo.site/t/original/i/05af5101cae2351b4da30da73bccd3d11aca3f6d99ea3470f51ecf67495d0c97/Display-4.png" data-mid="192338662" border="0" src="https://freight.cargo.site/w/1000/i/05af5101cae2351b4da30da73bccd3d11aca3f6d99ea3470f51ecf67495d0c97/Display-4.png" /> Design Document &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://dungvngo.cargo.site/NO-NE-Vinyl-1 Mon, 02 Oct 2023 03:36:59 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/NO-NE-Vinyl-1 <img width="3182" height="1790" width_o="3182" height_o="1790" data-src="https://freight.cargo.site/t/original/i/cc46a52ee7505a0728c699f50b49ce13cde3bbd450f95978401e8b5813d35661/NONE-Thumbnail.png" data-mid="192418848" border="0" src="https://freight.cargo.site/w/1000/i/cc46a52ee7505a0728c699f50b49ce13cde3bbd450f95978401e8b5813d35661/NONE-Thumbnail.png" /> Year 2023 Scope of Work Art Direction, Packaging Design Project Management: M.A.U Collective Artist Suboi Music Composer Suboi Music Producers Zach Golden - Pat McCusker - Billy Scher - Ole MAA - Nodey Sound Mastering Engineer Chris Gehringer Mastering Studio Sterling Sound StudioDistributor Hãng Đĩa Thời Đại (Times Record)Typo ArtistTrong ChitGraphic designer &amp; MotionDung NgoPhotography Lam Nguy No Nê Vinyl No Nê Vinyl marks the first Vietnamese rap album being released in vinyl format. As the third concept album from Suboi, who is also known as Vietnam’s Queen of Rap, No Nê was highly anticipated and critically acclaimed as the triumphant return of Suboi. The project is currently live on Behance︎︎︎ Concept: “Teardrops under the sun”&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Following the digital version’s artwork, which portrays a rising sun shining down the liquid typography, the concept "teardrops under the sun" has been chosen and refined for development in the vinyl version to create consistency and continuity. With this concept, the key idea is derived from the physical properties of tears under the refraction of sunlight. Characteristics of water/liquid under sunlight refraction are used as the main material for the typography and key visual of the vinyl album. <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b04659a5915bee2fad904075d31c5f9d76e9e86f69ac10f03e3506fec2a11840/cut.png" data-mid="192439731" border="0" src="https://freight.cargo.site/w/1000/i/b04659a5915bee2fad904075d31c5f9d76e9e86f69ac10f03e3506fec2a11840/cut.png" /> Ripple Effect&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Additionally, the back cover has been designed with a ripple effect, evoking the image of the sun reflecting on water. This effect serves to narrate and continue the story of "teardrops under the sun" from the digital album artwork. In addition, the circle from the ripple also highlights the notion of “no nê”-the album title, which means full and satisfying. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/30787cd2d4e720a4a651e28bce30708868f8e5ca68304a2e08589706b34d58fd/NoNe-composition.png" data-mid="192564738" border="0" src="https://freight.cargo.site/w/1000/i/30787cd2d4e720a4a651e28bce30708868f8e5ca68304a2e08589706b34d58fd/NoNe-composition.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6bbcdb12eb9b191941e7eead1b43c1eb6600a516500494f3f92dcac1f3637c99/back-render.png" data-mid="192580651" border="0" src="https://freight.cargo.site/w/1000/i/6bbcdb12eb9b191941e7eead1b43c1eb6600a516500494f3f92dcac1f3637c99/back-render.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bce69976c2983e42a2750311f28442c9e07737f4a41b7268818ac4f21d217967/back-render_02.png" data-mid="192580652" border="0" src="https://freight.cargo.site/w/1000/i/bce69976c2983e42a2750311f28442c9e07737f4a41b7268818ac4f21d217967/back-render_02.png" /> Tracklist Typography&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The typography of the tracklist was designed to be organic, soft, flowing, and free-spirited to match the other graphic elements. In the end, Suboi’s handwriting was chosen to leave a personal mark on the vinyl. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/310aebf69978dc13064d7432873f4e71d3567c44ca9f26f7719406280ad22ab3/vinyl_mixed.png" data-mid="192580657" border="0" src="https://freight.cargo.site/w/1000/i/310aebf69978dc13064d7432873f4e71d3567c44ca9f26f7719406280ad22ab3/vinyl_mixed.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a67fc15d1cd5c4410ebeafae2b98905dee9a16401b663101451c5553177666ee/vinyl_pink_2.png" data-mid="192580662" border="0" src="https://freight.cargo.site/w/1000/i/a67fc15d1cd5c4410ebeafae2b98905dee9a16401b663101451c5553177666ee/vinyl_pink_2.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/238d2db3e01f8b462ba333add803da3ee55fe8f67691675b18046f70a3b6f969/vinyl_blue.png" data-mid="192580656" border="0" src="https://freight.cargo.site/w/1000/i/238d2db3e01f8b462ba333add803da3ee55fe8f67691675b18046f70a3b6f969/vinyl_blue.png" /> Center Label&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The center label has been simplified by retaining mainly the album title and the tracklist for each side to avoid design clutter, especially since there are multiple fonts in use. <img width="1792" height="2048" width_o="1792" height_o="2048" data-src="https://freight.cargo.site/t/original/i/287f4863d4b91b9c42be851a80f718cef190a178ca4b19b9591112524d5c4e87/351524609_814052160089109_58463979709868605_n.jpg" data-mid="192422090" border="0" src="https://freight.cargo.site/w/1000/i/287f4863d4b91b9c42be851a80f718cef190a178ca4b19b9591112524d5c4e87/351524609_814052160089109_58463979709868605_n.jpg" /> <img width="1740" height="2048" width_o="1740" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d5acef170c2341605335552a12ce850aa315c31ed1db173d6daa318ecb43e9cc/354423050_814052203422438_8332009746169496642_n.jpg" data-mid="192422091" border="0" src="https://freight.cargo.site/w/1000/i/d5acef170c2341605335552a12ce850aa315c31ed1db173d6daa318ecb43e9cc/354423050_814052203422438_8332009746169496642_n.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef02562e71a32663bf2dc82ab6164173b4906ff851484ff90e7bfabad9827e07/center-label-B.png" data-mid="192566604" border="0" src="https://freight.cargo.site/w/1000/i/ef02562e71a32663bf2dc82ab6164173b4906ff851484ff90e7bfabad9827e07/center-label-B.png" /> <img width="1263" height="1268" width_o="1263" height_o="1268" data-src="https://freight.cargo.site/t/original/i/665c0d5d8ac1544edd0f300e1a2655649d6659c06915db6c321dc46a890c78ec/center-label-A.png" data-mid="192566603" border="0" src="https://freight.cargo.site/w/1000/i/665c0d5d8ac1544edd0f300e1a2655649d6659c06915db6c321dc46a890c78ec/center-label-A.png" /> https://dungvngo.cargo.site/New-Chapter-3D-Music-Video Sat, 22 Feb 2025 13:28:56 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/New-Chapter-3D-Music-Video <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/4de8fa746617d71ab1c3523a17f1227e03294435c7efd6facf141c788518343e/ChuongMoi-Thumbnail-1.png" data-mid="227028692" border="0" src="https://freight.cargo.site/w/1000/i/4de8fa746617d71ab1c3523a17f1227e03294435c7efd6facf141c788518343e/ChuongMoi-Thumbnail-1.png" /> Chuong Moi (New Chapter) Music VideoMoi As an ending milestone for the successful Đu Đêm Series on Youtube, Chuong Moi was crafted as the hopeful theme song by Miss Grand Nguyen Thuc Thuy Tien and WEAN under the release of Metub Originals. The music video was inspired by the departure of a train to a metaphoric new chapter, leaving sadness and exhaustion behind. Year 2025 Scope of Work Art Direction, Typography, 3D Animation Executive Producer: NGUYEN THUC THUY TIEN, METUB ORIGINALS Project Manager TUNG TRAN THUY TIEN’s Manager PHUONG THE WEAN’s Manager NIM Project Coordinator SONG NGAN Artist Assistant KIM HIEU, VINH HUNG Art Director SUSIUS Social &amp; PR LOUMERR, HOANG NGOC, BAO TRAM MV Distribution METUB Media Partner HONG HOT SHOWBIZ, DAI PHAT THANH, PEACE GROUP Music Distribution MMUSIC RECORD LABEL Văn Thanh, Phisooo, Kim Híu Music Agency &amp; Production FILLINUS Music Producer ANNGO Music Supervisor THUY MX Composer&nbsp; AUGUST, WEAN Arrangers WONGCOUSTIC, ANNGO Mix-Master DEEPK Recording Studio FILLINUS 3D MUSIC VIDEO Art Director DUNG NGO Typography DUNG NGO 3D Lead Artist LONG DOAN 3D Artist DUNG NGO Editor LONG DOAN Full Video &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Title Typography Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The typography takes inspiration from vintage signs along old train tracks, usually carved out of wood or metal.&nbsp; The arrow detail also adds a sense of motion and direction, capturing the song’s hopeful, forward-looking vibe. <img width="1732" height="973" width_o="1732" height_o="973" data-src="https://freight.cargo.site/t/original/i/bf8cfc49f2213d9accb1d5965feccb9109be443540e743e902f1053b95fb9a3f/CM-signboard-typo.png" data-mid="235198358" border="0" src="https://freight.cargo.site/w/1000/i/bf8cfc49f2213d9accb1d5965feccb9109be443540e743e902f1053b95fb9a3f/CM-signboard-typo.png" /> Social Media Adaptation &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ab297606c436b8072eceeb5a487befab0f880fbb8394e16842f97c1f8f009fc7/ChuongMoi-Poster-WF.png" data-mid="235198020" border="0" src="https://freight.cargo.site/w/1000/i/ab297606c436b8072eceeb5a487befab0f880fbb8394e16842f97c1f8f009fc7/ChuongMoi-Poster-WF.png" /> <img width="611" height="764" width_o="611" height_o="764" data-src="https://freight.cargo.site/t/original/i/e914b996faaa13b128f6a5b2c17fcd78e20143c6bb9de2e58674b195deade063/Screenshot-2025-06-30-at-02.30.31.png" data-mid="235198487" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/611/i/e914b996faaa13b128f6a5b2c17fcd78e20143c6bb9de2e58674b195deade063/Screenshot-2025-06-30-at-02.30.31.png" /> <img width="615" height="768" width_o="615" height_o="768" data-src="https://freight.cargo.site/t/original/i/37979f09f746d5083fbc2e4e192a579822b86eeeddaa4ba0f2e83b85c66e555a/Screenshot-2025-06-30-at-02.30.44.png" data-mid="235198486" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/615/i/37979f09f746d5083fbc2e4e192a579822b86eeeddaa4ba0f2e83b85c66e555a/Screenshot-2025-06-30-at-02.30.44.png" /> <img width="612" height="765" width_o="612" height_o="765" data-src="https://freight.cargo.site/t/original/i/8a2b438385f873d4f37ad843068cf009cd48bd23ca0e23a366a806ce3ab3bfa6/Screenshot-2025-06-30-at-02.30.57.png" data-mid="235198485" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/612/i/8a2b438385f873d4f37ad843068cf009cd48bd23ca0e23a366a806ce3ab3bfa6/Screenshot-2025-06-30-at-02.30.57.png" /> https://dungvngo.cargo.site/Heavenhood-1 Fri, 29 Sep 2023 21:48:55 +0000 Dung Ngo's Folio https://dungvngo.cargo.site/Heavenhood-1 <img width="1957" height="1100" width_o="1957" height_o="1100" data-src="https://freight.cargo.site/t/original/i/bdcb4d8cb2f06422d7b75c08925fb9bb25ddaf6711c0819c2e1989d59bdbb921/cover-16x9.png" data-mid="193377927" border="0" src="https://freight.cargo.site/w/1000/i/bdcb4d8cb2f06422d7b75c08925fb9bb25ddaf6711c0819c2e1989d59bdbb921/cover-16x9.png" /> aa Year2020 SupervisorHellmut Monz, PatriceScope of Work3D Concept, Animation, Mixed Reality Heavenhood Heavenhood is a VR walking simulator that explores the theme of dystopia underneath the utopia camouflage. As the player progresses through the game, they interact with the surroundings and discover the underlying disturbing truth. Under the control of excessive surveillance, human lose their privacy, and eventually, their identity. Heavenhood aims to challenge the ideal standards of society and highlight the invasion of technology in our lives. At the end of the day, whether Heavenhood is a utopia or dystopia, it depends on the perception of the player. Project Trailer &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Concept&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Tackling the genre of technological dystopia, the game aims to build a twist that tricks and flips the perception of the players. In order to do so, utopian and dystopian elements are respectively introduced in the experience. After being exposed to a utopia in the appearance of a dream suburban neighbourhood, the players will realise that humans are cloned and replaced by robots. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6e3576790068a60f12897ccce5c7faf3d6dac0fc8d758cf2ee6f90ce3e6f06f/05heavenhood.png" data-mid="192740121" border="0" src="https://freight.cargo.site/w/1000/i/d6e3576790068a60f12897ccce5c7faf3d6dac0fc8d758cf2ee6f90ce3e6f06f/05heavenhood.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcffe1f40a21e21e61dbc17f8ef9d7dab931f42ddb4cdb186dae878725ea735b/cover-remaster.png" data-mid="192739031" border="0" src="https://freight.cargo.site/w/1000/i/fcffe1f40a21e21e61dbc17f8ef9d7dab931f42ddb4cdb186dae878725ea735b/cover-remaster.png" /> Visual Style &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; To trick the players into believing that they are present in a perfect heaven-like neighbourhood, pastel colours are implemented for a sweet and soft mood. In addition, the 3D graphics are designed to be blocky and rounded to enhance friendly, innocent values.&nbsp;This is to create a vivid contrast between the utopian camouflage and the mechanical details of the dystopian side. As a result, it becomes more disturbing and uneasy on the players when they discover the underlying truth. Character Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The characters are dressed in 1950s clothes, an optimistic era of America. This aims to mock the utopian standards by modeling the characters after the cliché American stereotypes of respectable white collar working men and the ideal housewives. They are always happy with a constant smile on their faces. This depicts a dream-like life as if they are characters from a doll house. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/ae0cf2aa2d1baaa22cade4cfb9d445a28997e6862070aba5698fbf256a6e59ca/8.png" data-mid="192279453" border="0" src="https://freight.cargo.site/w/1000/i/ae0cf2aa2d1baaa22cade4cfb9d445a28997e6862070aba5698fbf256a6e59ca/8.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7ffd4808e194aa1b5b67b090abdf4f88451f692e22bdb9ee348a30f6b96fbf78/9.png" data-mid="192279454" border="0" src="https://freight.cargo.site/w/1000/i/7ffd4808e194aa1b5b67b090abdf4f88451f692e22bdb9ee348a30f6b96fbf78/9.png" /> Environment Design - Utopian Elements&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The neighbourhood Inspired by the idyllic housing of America in 1950s, Heavenhood introduces houses that are systematically built to be identical. Also, the iconic white picket fence and the perfect green lawn also pay tribute to the American 1950 utopian vision. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04731aab5b19637946bc74a06e59346aea70395d8fa9f0f65faa88100d07cc52/06.png" data-mid="192279128" border="0" src="https://freight.cargo.site/w/1000/i/04731aab5b19637946bc74a06e59346aea70395d8fa9f0f65faa88100d07cc52/06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ced8c50e00eca428e336db69dbb44ab47466d878917764af056cabca7c74656f/12.png" data-mid="192279121" border="0" src="https://freight.cargo.site/w/1000/i/ced8c50e00eca428e336db69dbb44ab47466d878917764af056cabca7c74656f/12.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/93af9bdf4e7702170a6f47cf08ddc912d3fb637536adbf06aef7a424f8d7b94e/11-1.png" data-mid="192279119" border="0" src="https://freight.cargo.site/w/1000/i/93af9bdf4e7702170a6f47cf08ddc912d3fb637536adbf06aef7a424f8d7b94e/11-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd80debef2c309c75c46dba1695e69b1fc4a13e3bb95ebab6b861bf82dee76ed/6.png" data-mid="192279129" border="0" src="https://freight.cargo.site/w/1000/i/dd80debef2c309c75c46dba1695e69b1fc4a13e3bb95ebab6b861bf82dee76ed/6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03637bb3f12495e6eba835f1c3bb0dd1f4e137ca145d23838a0bbeb091d573cb/05.png" data-mid="192279126" border="0" src="https://freight.cargo.site/w/1000/i/03637bb3f12495e6eba835f1c3bb0dd1f4e137ca145d23838a0bbeb091d573cb/05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/111871b4103f924a7be2b180cb04531e8336cd0b7758edd19dcc483cc2d2e166/5.png" data-mid="192279127" border="0" src="https://freight.cargo.site/w/1000/i/111871b4103f924a7be2b180cb04531e8336cd0b7758edd19dcc483cc2d2e166/5.png" /> The Ferris Wheel The Ferris Wheel acts as a metaphor for the distraction of the society, which represents the entertainment, leisure and hedonistic way of living. This is inspired by the theme park Pleasure Island from the iconic movie Pinocchio (1940). Being placed at the heart of the neighbourhood, the Ferris wheel becomes the main attraction of entertainment. The excitement of the residents is demonstrated in the long queue waiting to take a ride. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f291719fcc2530366deba1e736cfb344cf0cf7085ceea5821ab6d57eb235443/cover.png" data-mid="192280527" border="0" src="https://freight.cargo.site/w/1000/i/3f291719fcc2530366deba1e736cfb344cf0cf7085ceea5821ab6d57eb235443/cover.png" /> Dystopian Elements&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The Robotic Details The robotic details underneath are the big reveal, also the climax of the VR game. The players are able to reveal the truth by grabbing the masks of the residents. This point warps the perception of the players and makes them realise that there is actual trouble in paradise. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c7b5d6f28b35ace1ec97e30e83b1386c2291e39a6cfd2d42cc26fa31d300ba0a/12-1.png" data-mid="192279120" border="0" src="https://freight.cargo.site/w/1000/i/c7b5d6f28b35ace1ec97e30e83b1386c2291e39a6cfd2d42cc26fa31d300ba0a/12-1.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d35d5f4e4fa84b741aedde76a1dd04090e94b02d413042934e80eedbe3fe79a2/15.png" data-mid="192281408" border="0" src="https://freight.cargo.site/w/1000/i/d35d5f4e4fa84b741aedde76a1dd04090e94b02d413042934e80eedbe3fe79a2/15.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bd21f7eee50f14055ecb9135901e830d3a203b7b4a2e6f4214252417842308da/17.png" data-mid="192281142" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/bd21f7eee50f14055ecb9135901e830d3a203b7b4a2e6f4214252417842308da/17.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ddd00531363222bdc99a08260ed417161169acebed8ae778aa4890a9f1adad97/18.png" data-mid="192281143" border="0" src="https://freight.cargo.site/w/1000/i/ddd00531363222bdc99a08260ed417161169acebed8ae778aa4890a9f1adad97/18.png" /> The Bedroom The houses are an essential part of Heavenhood. There are hints and secrets inside awaiting the players to explore. Inside the houses are the bedrooms. Once entering one certain bedroom, the players are one step closer to reach the secret trap door that opens the path leading to the dystopia. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6a1e8aa235198b9d34b1a815592af202b33d9bb3025091b748dd383118f97adf/1.png" data-mid="192281082" border="0" src="https://freight.cargo.site/w/1000/i/6a1e8aa235198b9d34b1a815592af202b33d9bb3025091b748dd383118f97adf/1.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c677d252fd00e3ab09dc1ff5a22429f551eaf021334b0b0771f5e0997ec23b14/6.png" data-mid="192281084" border="0" src="https://freight.cargo.site/w/1000/i/c677d252fd00e3ab09dc1ff5a22429f551eaf021334b0b0771f5e0997ec23b14/6.png" /> The Corridor As the transit station between the utopian camouflage and the technological dystopia, the corridor introduces a change of mood. The most noticeable change is the colours. From pastel bright hues, the corridor flips to a to darker, dimmer scene. The monochromatic bluish colour scheme also reveals the dominance of technology. As a result, this creates the contrast between two realms. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d172bf94aa2f7ad6fb5b60129e08181ee692eb948282063958f2e39602c604b0/11heavenhood.png" data-mid="192742406" border="0" src="https://freight.cargo.site/w/1000/i/d172bf94aa2f7ad6fb5b60129e08181ee692eb948282063958f2e39602c604b0/11heavenhood.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ceb43c72356f4863fe311a641b7ef3aeebec24ca0ad28236d754562954d5ef47/10heavenhood.png" data-mid="192742405" border="0" src="https://freight.cargo.site/w/1000/i/ceb43c72356f4863fe311a641b7ef3aeebec24ca0ad28236d754562954d5ef47/10heavenhood.png" /> The Lab The lab is by far the darkest and most disturbing area of Heavenhood where the dystopian nightmare is revealed in all its glory. Packed with dystopian elements, this area uncovers the origins of Heavenhood and make the players ponder upon the consequences of the technological dominance. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ede5ee07b02ccf8ac2a7085b7300178940946243cf8e3e04d009fa6510036116/11.png" data-mid="192282295" border="0" src="https://freight.cargo.site/w/1000/i/ede5ee07b02ccf8ac2a7085b7300178940946243cf8e3e04d009fa6510036116/11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4dcb6acd89724551c4730e6b0c8be0628b2ef9731d3c8ec0b37cd0f841f350d/6-1.png" data-mid="192282293" border="0" src="https://freight.cargo.site/w/1000/i/e4dcb6acd89724551c4730e6b0c8be0628b2ef9731d3c8ec0b37cd0f841f350d/6-1.png" /> All the questions are left open for the players to interpret using the graphical input they have just experienced. They are encouraged to explore all of their conspiracy theories about Heavenhood. At the end of the day, whether Heavenhood is a utopia or a dystopia, the answers are up to the players.